Today, Macy’s unveils its Holiday 2024 campaign, “Macy’s Gift Guide” starring acclaimed actress Alison Brie. This holiday season, Macy’s transforms the traditional annual gift guide into a dynamic and engaging character responsible for curating all things holiday, from gifting to festive dressing to hosting. The Macy’s Gift Guide, along with her mentee portrayed by Matt Bush, will inspire customers to discover the perfect gift from Macy’s assortment of great brands, exclusive products and unmatched value.

“Macy’s Holiday campaign introduces Alison Brie as the Macy’s Gift Guide, offering customers a new, fun and personalized approach to discover the gifts and experiences only Macy’s can offer. From finding the perfect gift for family and friends, to self-gifting moments, the Gift Guide will curate all things holiday,” said Sharon Otterman, chief marketing officer at Macy’s. “The campaign celebrates the joy of giving and creating lasting memories this holiday season. We’re thrilled to bring this campaign to life with Alison, who perfectly embodies the spirit and joy of Macy’s and the holiday season.”

In the campaign, Brie portrays an expert gift curator, responsible for finding the perfect gifts to give this holiday season. From selecting one-of-a-kind gifts for friends and family to providing expert advice for hosting holidays, the Macy’s Gift Guide will help customers create magical moments throughout the season. Bush, as the Gift Guide’s Mentee, is there to support and help customers get to know her better.

“I am delighted to work with Macy’s and be a part of the Holiday campaign for such an iconic retailer. The holiday season holds a special place in my heart, filled with warmth, joy, and cherished moments with family and friends. Being able to capture that spirit and share it with everyone through this campaign has been an incredible experience,” said Alison Brie.

The Macy’s Gift Guide will appear in a series of spots, filmed by award-winning director Stacy Wall, inside an immersive and stylized “gift world,” featuring Macy’s design elements and a wide range of great gifts. Each selection in the Gift Guide moments is designed to spark emotional connections, helping customers select thoughtful gifts for their loved ones, and to focus on the feelings that these gifts evoke—whether it’s the warmth of cherished memories, the joy of shared experiences or the excitement of finding thoughtful gifts for everyone on the holiday list.

Macy’s Holiday campaign will roll out on multimedia platforms, including TV, digital, and social channels beginning today and will highlight different gifting moments, amazing deals for Black Friday and last-minute gifting throughout December.

In celebration of her role as the Macy’s Gift Guide, Alison Brie will make a special appearance at this year’s Macy’s Thanksgiving Day Parade ® . With the help of her mentee, the Gift Guide will cut the ribbon and kick off the 98th Parade, which will feature a lineup of iconic character balloons, fantastic floats, the biggest stars in music and the one-and-only Santa Claus. The nation’s premier holiday celebration will officially kick off the holiday season on Thursday, November 28.

Alison Brie is no stranger to the stress of holiday shopping.

Like many, the actress relies heavily on gift guides throughout the busy season, but this year, she’s decided to become one herself. In Macy’s new holiday campaign, Brie stars as the Gift Guide, helping customers discover the perfect gifts from the department store’s wide variety of brands.

“I truly have spent my life doing holiday shopping at Macy’s,” Brie tells PEOPLE. “I grew up in South Pasadena, and there’s a huge Macy’s on Lake Street where I always remember doing my holiday shopping.”

“It tapped into some holiday nostalgia for me,” she added of the partnership. “I still love to do holiday shopping at Macy’s, so it just made a lot of sense and felt very authentic.”

In the campaign ad, the Community alum wears a festive red ensemble and, with the help of her mentee played by Matt Bush, guides the viewer through a curated assortment of holiday items, from gifts to party attire.

“Macy’s carries everything, so it’s nice to have a one-stop shop, rather than a niche gift guide,” Brie tells PEOPLE. “I can do shopping for the whole family at Macy’s, mom, dad, my sister, my little nephews, and have every type of option for them.”

Despite portraying a real-life gift guide, Brie admits she has yet to think about her own shopping list this year. “I’m going to be going through the Macy’s gift guide,” she says. “Again, this is why I love to shop at Macy’s. For a last-minute gift giver, it’s great because you go there on a mission, and you just go from department to department being like, ‘Check, check, check.’”

When it comes to her favorite gifting moments over the years, Brie recalls giving her family members photos of her 2017 wedding to Dave Franco.

“Nothing beats sentimental gifts that I’ve given to my family,” she says. “The year after Dave and I got married, we gave everyone framed photos from our wedding. It was really special because there were a bunch of pictures that people hadn’t seen, and then you give it to them in a beautiful frame and it’s something to put up in the house.”

Aside from leaning into sentimentality, Brie’s top gifting tip is to “always get a gift receipt.”

“It’s just nice to have a gift receipt because you go, ‘Oh, good. They get the thoughtfulness. I put the work in to try to think of something that they might like, and then they can quietly exchange it for something that they might like better, and I don’t even have to know,'” she explains.

This year, Brie’s holidays are going to look a little different. On Thanksgiving, she and her family are forgoing their traditional potluck to attend the Macy’s Thanksgiving Day Parade, where Brie is cutting the ribbon.

“I feel like the Macy’s Thanksgiving Day Parade is like definition monoculture,” she says. “I can just picture the huge Snoopy balloon. It’s etched into my brain, as long as I can remember. So, I’m so excited to be doing that.”

Macy’s 2024 holiday campaign begins on Monday, Oct. 28, and will highlight different gifting moments, Black Friday deals and last-minute gifting throughout December.

Source: People

Alison Brie attended the GLSEN “Rise Up LA” benefit last night in Los Angeles. I have added 66 HQ/MQ images from the red carpet into our photo gallery!

You can see all the images by clicking on the preview links below – enjoy!

‘The Magician’s Hat’ is written by Malcolm Mitchell, illustrated by Joanne Lew-Vriethoff and read by Alison Brie.

This is not your typical afternoon at the library. It’s Family Fun Day, and a magical man with a big hat has suddenly appeared. A crowd gathers to see what kinds of tricks this surprise visitor will perform. That’s when the Magician pulls off his favorite trick of all. He invites kids to reach into his hat to pull out whatever they find when they dig down deep. Soon – poof! – each child comes away with something better than they could’ve imagined: a book that helps them become whatever they want to be, and makes their dreams come true through pages and words, and the adventures that follow. But as each child is swept into reading’s powerful adventures, they can’t help but wonder, What’s really making the magic happen?

There’s an undeniable magnetism to actress and comedian Ayden Mayeri—whether she’s portraying an unhinged Pilates instructor or pasta-cult victim. Her most outrageous characters pulse with eccentric emotion, with performances across Veep, Spin Me Round, I Love That For You, Big Mouth, and, most recently, Mr. Throwback and Jackpot!

Mayeri met Spin Me Round lead and co-writer Alison Brie for the first time on Zoom. The night prior, a call to discuss a potential part in the film was arranged while Mayeri sat in a Scottsdale steakhouse across from her in-laws. She had yet to knock back a glass of wine, “but I was a little stoned,” she admits. An immediate drive home and frantic read-through of the script preceeded what ended up being a role-cinching call, eased in by a recommendation from Brie’s husband, Dave Franco.

Their work on the dark comedy, released in 2022, centered on the underbelly of an all-you-can-eat pasta chain. Following that, Brie had a strarring role in 2023’s rom-com Somebody I Used To Know, which was directed by Franco, and co-written by the pair. Mayeri and Brie are verging dangerously into “frequent collaborator” territory. As a busy year for each winds down, the two met for a candid conversation about breaking into the industry, Marvel stunt teams, the comedic brilliance of Molly Shannon, and where they might cross paths next.

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Alison Brie was out celebrating the 2024 Emmy Awards by attending a couple of pre-Emmys parties. I have added 2 HQ images into our photo gallery!

You can see all the images by clicking on the preview links below – enjoy!

Alison Brie has nabbed the key villain role of Evil-Lyn in Amazon MGM Studios and Mattel Films’ live-action take on Masters of the Universe.

The actress, currently seen on Peacock’s thriller limited series Apples Never Fall, joins Nicholas Galitzine (The Idea of You) and Camila Mendes in the adaptation of the popular toy brand first introduced in the 1980s. Galitzine leads the series as He-Man, while Mendes is on the call sheet for the role of Teela, the captain of the royal guard and possible romantic interest.

In the director’s chair is the founder of stop-motion powerhouse Laika, Travis Knight, who helmed the company’s Kubo and the Two Strings. Masters of the Universe has been in development for around two decades, but now finally seems to be approaching a start of production.

Plot details are being kept in the box, but the concept centers on the character of Prince Adam of Eternia who, thanks to his Power Sword, turns into the muscular He-Man and is imbued with superhuman strength and abilities. With his assortment of allies, he defends the planet from the evil Skeletor and his armies.

Evil-Lyn is Skeletor’s second-in-command and uses a wand with a crystal orb to practice the dark arts. Meg Foster portrayed the character in the 1987 live-action movie.

The screenplay is by Chris Butler, following initial drafts written by David Callaham, and brothers Aaron and Adam Nee.

Escape Artists and Mattel Films are producing the feature that is to be released in theaters worldwide June 5, 2026.

The casting in a big-budget IP fantasy is a change of pace for Brie, who is known for her comedy and dramatic work in rom-coms and on television. She earned notice for her roles on Netflix series GLOW, cult comedy Community and AMC’s Mad Men. She recently starred in romancer Somebody That I Used to Know, which she co-wrote, and executive produced with husband Dave Franco, and appeared in the Oscar-winning drama Promising Young Woman.

Brie is repped by WME and Rise Management.

Source: The Hollywood Reporter